Privacy Policy
Registered Name: Superbright Systems Ltd
This privacy policy tells you what to expect us to do with your personal information
Contact Details
The Data Protection Officer can be contacted via dpo@superbright.uk
What information we collect, use, and why
We collect or use the following personal information for the operation of client or customer accounts:
- Names and contact details
- Addresses
- Purchase or service history
- Account information, including registration details
- Information used for security purposes
- Marketing preferences
- Technical data, including information about browser and operating Systems
We collect or use the following personal information for information updates or marketing purposes:
- Names and contact details
- Addresses
- Purchase or service history
- Marketing preferences
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Addresses
- Call recordings
- Photographs
- Information relating to health and safety (including incident investigation details and reports and accident book records)
- Correspondence (both phyiscal and digital)
Lawful bases and data protection rights
Under UK data protection law, we must have a 'lawful basis' for collecting and using your personal information. There is a list of possible lawful bases in the UK General Data Protection Regulations 2018. You can find out more about lawful bases on the ICO's website.
Which lawful basis we rely on may affect your data protections rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:
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Your right of access
You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exmptions which means you may not receive all the information you ask for.
Read more about this right (ico.org.uk) -
Your right to rectification
You have the right to ask us to correct or delete personal information.
Read more about this right (ico.org.uk) -
Your right to erasure
You have the right to ask us to delete your personal information.
Read more about this right (ico.org.uk) -
Your right to restriction of processing
You have the right to object to the processing of your personal data.
Read more about this right (ico.org.uk) -
Your right to object to processing
You have the right to object to the processing of your personal data.
Read more about this right (ico.org.uk) -
Your right to data portability
You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Read more about this right (ico.org.uk) -
Your right to withdraw consent
When we use consent as our lawful basis you have the right to withdraw your consent at any time.
Read more about this right (ico.org.uk)
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
- Contract—we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for the operation of client or customers accounts are:
- Contract—we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
- Consent—we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract—we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Contract—we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
- Directly from you.
How long we keep information.
In respect of personal data that we process in connection with the supply of our Services, we may retain your personal data for as long as you are a customer with us and in compliance with our data protection obligations. We may then destroy such files without further notice or liability.
Where we process personal data in connection with the registration and use of an account on our websites or products, we may retain your personal data while your account is active and for up to 30 days from the date that the relevant account is terminated (and in compliance with our data protection obligations). We may then destroy such files without further notice or liability.
Where you have provided your consent to us processing your data, we will only process your data for so long as your consent is valid and where you have not withdrawn your consent. If you withdraw your consent, we will delete your data as soon as practicable and within 30 days of your request.
Who we share infomration with
Others we share information with:
- Professional or legal advisers
- Organisations we're legally obliged to share personal information with
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to use using the contact details at the top of this privacy notice.
If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.
The ICO's address:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website (ico.org.uk)
Last updated: 1st November 2024